ALTURA ANNOUNCE ONE PRO CYCLING PARTNERSHIP- 27/11/2015 -
Altura are pleased to announce that they will become Official Clothing Partner to ONE Pro Cycling in 2016.
The partnership will see Altura provide ONE Pro Cycling with elite race and leisurewear as they enter their first year as a Professional Continental team. Altura are excited to be engineering garments for the team that will deliver the highest level of ride performance through a combination of Fit, Feel and Function.
Clint Vosloo, Altura Brand Director commented, “From initial discussions with ONE Pro Cycling it was evident that both brands were aligned in thoughts regarding product and optimal athlete performance. We are excited to work closely with the ONE Pro riders to engineer clothing which will take the team to the next level of the sport.”
Altura's unique 3D ErgoFit patterning technology means ONE Pro Cycling will receive race wear specifically tailored to the needs of each rider, further enhancing comfort and optimal rider output. Former England Cricketer and CEO of ONE Pro Cycling Matt Prior said, “This is an incredibly exciting partnership for us. Performance is at the forefront of any decision we make with regards to the clothing and equipment our riders use. Altura have a clear understanding of this and that each of our riders are unique. Having the ability to tailor clothing to their individual requirements will only improve the team as a whole.”
Altura will work with ONE Pro Cycling to focus on developing technically advanced products to deliver improved results. Jonathan Sherwood, Head of Marketing at Altura said, ‘We are thrilled to be the Official Clothing Partner of ONE Pro Cycling. Their professionalism, drive and determination are inspiring. With the team now stepping up to Pro Continental status we are looking forward to supporting them with elite race wear that will help them perform to the best of their ability.’
ONE Pro Cycling have been working closely with Altura on the new design for their 2016 team kit, which is due to be revealed in early January ahead of their first race of the season.
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